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Title: OA0401 The Marketing Process Objectives: 1. Provide an overview of good practice in Marketing processes 2. Assess opportunity to improve practices to client organisation 3. Prioritise improvements 4. Develop an action plan for immediate implementation Contents: 1. Marketing Audit 2. Structural Analysis 3. Competitive Analysis 4. Customer Feedback 5. Marketing Strategy - Differentiation (cost/product) - Channels (own/leverage) 6. Value Delivery 7. Product/Service Definition 8. Market Forecasting 9. Business Fundamentals Format: The programme format is designed to be a mixture of presentation, delegate inputs and discussion and action planning activities. The presentation agenda is configurable to meet the needs of the client. Duration: The workshop is designed to take a maximum of 3 days; depending upon the scope of the marketing activity under consideration and the number of delegates. Who should attend: Board Directors, Senior Marketing Staff, Sales and Marketing Specialists. Preparation: Effective running of this programme depends upon, timely strategic input regarding company business objectives and goals, marketing information regarding industry sector and key competitors, customer feedback and sales perspectives. Key Measures: A. Clear understanding of company business goals and how marketing activities are linked. B. Improved understanding of company position in market. C. Clear set of priorities and measures for improving business position. D. Improved understanding of effective marketing processes and their application. Contact: ian@osborneassociates.com for information on prices and schedule.
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