|
|
|
|
Title: OA0402 Product Innovation Objectives: 1. Provide an overview of good practice in Product Innovation 2. Assess opportunity to improve practices to client organisation 3. Prioritise potential improvements 4. Develop an action plan for immediate implementation Contents: 1. Technology or Customer centred? 2. Marketing/Technology Lifecycle 3. Technology Roadmaps 4. Differentiators of success 5. Phases (Dynamics) of market development 6. Key Differentiators 7. Channels (Owned/Leveraged) 8. Product Definition Process 9. Vintage Charts 10. Time to Market (Make or Buy) 11. Product Development 12. Value Delivery 13. Product Launch 14. Customer Feedback Format: The programme format is designed to be a mixture of presentation, delegate inputs and discussion and action planning activities. The presentation agenda is configurable to meet the needs of the client. Duration: The workshop is designed to take a maximum of 3 days; depending upon the scope of the marketing activity under consideration and the number of delegates. Who should attend: Board Directors, Senior Product Development Staff, Sales and Marketing Specialists. Preparation: Effective running of this programme depends upon, timely strategic input regarding company business objectives and goals, marketing information regarding industry sector and key competitors, customer feedback and sales perspectives, future technology perspectives. Key Measures: A. Clear understanding of company business goals and how product development activities are linked. B. Improved understanding of company position in marketplace. C. Clear set of priorities and measures for improving business contribution from product development. D. Improved understanding of innovative product development processes and their application. Contact: ian@osborneassociates.com for information on prices and schedule.
|
|
Send mail to
wizard@osborneassociates.com with
questions or comments about this web site.
|
